We’ve put together these free online business tools that can help you improve your business website. Ultimately, improving your website can help you reach more customers in your target market and location. Read on!
#1: Sites with Copyright-Free Images
Make your website more appealing to your target market by adding pictures. Apart from pictures of your own products and services, there are also a lot of copyright-free images that you can use from the internet to improve the overall look of your website.
With tons of free online business tools that provide useful images that also allow you to easily edit these images to suit your site, you can make your site more interesting. Here are some of the sites that have copyright-free images that you can also use for free. There are many more similar sites out there that you can use.
#2: Grammar Checkers
It’s highly recommended to use built-in grammar checkers for the applications that you use. However, there are also online writing assistant tools that you can use to perform grammar checks on your website. You can also use the same tools for your emails, and other correspondence to your clients. Some of these free online business tools for grammar checkers are:
#3 Google My Business
As one of the most useful free online business tools, it is a must-have if you have a physical location for your business. Create a profile for your business in Google My Business.
“With a Google My Business Account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps.”
You can then link your website into your Google-My-Business profile. “You can post photos, updates, or news and offers to your profile to show what makes your business unique, and give customers reasons to choose you every time.”
#4 Online Tests for Website Speed and Mobile-Friendliness
You should make sure that your website will not take too long to load. Remember that your audience in the online world are impatient, and would not wait forever. More likely, they will just close the window if your website takes forever to load. And by forever, I mean several seconds! Given that, this is one of the most useful free online business tools for this purpose.
The test my site by Google allows you to measure the load time of your website. It checks if your website is optimized for mobile browsing, and will give you the load time for the mobile site speed. The site will give you the results, it’s recommendations, and even send you a detailed report. This can help you improve your site accordingly.
Another one of these free online business tools that tests performance is WebPageTest. The site allows you to specify types of devices that are used for testing your site and the location. It gives you the loading results as well as some recommendations.
Apart from website speed and performance, you can use this free online business tool to ensure that your website is mobile-friendly. Use a tool like this online Mobile-Friendly Test. Remember that most online users now use their mobile devices more than desktops / laptops at home or in the office. As such, it’s best to make sure that your website adjusts well, regardless of your customers’ screen size.
#5 Google Trends
Google’s real-time tool that analyzes the popularity of top search queries across different regions and languages in Google Search. The website uses graphs to compare the search volume of different queries over time.
This can be useful if you are in a specific business, and you would want to know what people look for when looking up your line of business. This way, you can cater your website to use relevant keywords that (1) appropriately desribes your website and your business / products; and (2) hit what people search for in Google, for example. This way, it potentially increases the possibility that your business website will be among the search results when people look for it in Google.
#6 Free Logo Design
A logo is a design that symbolizes your company or business. Having a logo makes it easier for you and your customers to readily identify your business. It also gives you a great symbol that you can use to market your business and your website accordingly to your target audience / target market.
Check out these free online business tools that can help you create a logo for your business. Yup! These are free!
#7 Free Online Business Tools and Courses
It is important to continuously skill yourself up as a business owner. This will definitely help you grow your business more, and adapt accordingly as you meet different situations and challenges along the way. Never be afraid to take these online courses. Investing time to improve yourself will always be a worthy investment!
Some of the good courses that you can start with, especially if you are just launching / starting your business:
- Building a Business – Free Online Audio – Free iTunes Audio – Oxford University
- Building a Business: Moving Your Product to the Market – Free Online Audio – Free Tunes Audio – Oxford University
- Entrepreneurship 1: Developing the Opportunity – Massive Open Online Course (MOOC) – University of Pennsylvania/Wharton
- Entrepreneurship 2: Launching your Start-Up – Massive Open Online Course (MOOC) – University of Pennsylvania/Wharton
- Entrepreneurship 3: Growth Strategies – Massive Open Online Course (MOOC) – University of Pennsylvania/Wharton
- Entrepreneurship 4: Financing and Profitability – Massive Open Online Course (MOOC) – University of Pennsylvania/Wharton
- The New Entrepreneurs – iTunes – Open University
Read: 6 Free Training Workshops from Grow with Google OnAir (May 2020). Catch the recorded sessions of past courses from Grow with Google OnAir!